An Interview with Nicole Abodo of Newly Uncovered Media (NUM) LLC

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Dwayne: When did you first launch Newly Uncovered Media and what inspired you to do so?

Nicole: I launched Newly Uncovered Media, LLC on June 17, 2019. What inspired me to start my own business was witnessing the success of all my high school and college classmates start their own businesses.

Dwayne: How did you come up with the name Newly Uncovered Media?

Nicole: I originally came up with the name Newly Uncovered Media from my first and middle initial (N.U.) . I wanted to create a name that was unique, current, and not restricted or covered. Once I decided on Newly Uncovered I incorporated media into the name because I developed a passion for radio, television and photography all throughout college and wanted to apply my knowledge of these areas towards my business.

Dwayne: How did you develop a passion for media and marketing?

Nicole: I first developed my passion for media and marketing while in college. I took different communication and marketing classes along with joining different organizations such as the National Association of Black Journalists and the Radio-Television Digital News Association. My eagerness to learn afforded me multiple opportunities to expand my network within this competitive industry. My love for media and marketing only grew stronger as the years went by.

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Nicole Abodo, the founder of NUM

Dwayne: Can you speak to the importance of supporting Black businesses?

Nicole: It is so imperative today than ever before to support Black businesses because sometimes as an entrepreneur we are passed over by consumers due to big name companies; but what makes us even more resilient is knowing that we have the power to create opportunities for ourselves and others. I value Black business owners because they continue to take the road less traveled and strive for greatness.

Dwayne: What are some of the biggest challenges that you have encountered as an entrepreneur and what are some of the most rewarding aspects of being an entrepreneur?

Nicole: Some of the biggest challenges that I have encountered as an entrepreneur is constantly having people wanting to hire my company for far less than what it is valued for. I realized that just because I am a new business owner does not mean it should dictate how I market the cost of my services. Those who value Newly Uncovered Media, LLC will continue to support the brand without regards of price. What has been some of the most rewarding aspects of being an entrepreneur is utilizing my knowledge of media and marketing and truly making an impact in my community. So whether it is conducting headshot photoshoots for young professionals or providing my marketing skills for different community service events, I know in the end I am leaving a lasting impact on our leaders of tomorrow and that by providing excellent service my business will continue to grow.

You can contact NUM through the official website, as well as one social media. Links below:

Dwayne Wong (Omowale) is a Guyanese born Pan-Africanist, author, and law student.

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